Optional add-ons for care providers

A great website.
Now make it
work harder.

Beautifully seen. Easier to find. Simpler to follow up.
Specialist support around your care-home website, with a clear scope and only the services you need.

Explore the add-ons Help me choose

Your website comes first. Add the right extras at launch or later.

Illustrative care-home residents laughing with a team member while sharing a tablet in a bright modern lounge

Illustrative care-home imagery

Optional, always. Choose what helps your home.

Clear before you commit. Scope and fees agreed.

At launch or later. Support when you need it.

Three ways to make a difference

What would you like
to improve?

Start with your priority. Explore a service for the details, or add a few to your brief and we’ll help shape the right plan.

Selecting an add-on creates an enquiry, not an order. Your scope, one-off fees, any monthly support and third-party costs are confirmed first.

Make a memorable first impression

Show the home
behind the website.

Give families a warmer, clearer introduction through distinctive branding, considered imagery, useful words and a consistent social presence.

A distinctive identity

Brand development

Bring your positioning, logo, colours and visual identity together, with clear guidance your team can use. Refine an established brand or create a fresh identity around your care home.

Can include

Discovery, brand audit and competitor research
Positioning, messaging, new or refined logo
Colours, typography, imagery direction and brand guide
Usable logo files, website application and handover

Included within Website Signature’s agreed branding scope. We check your package before quoting, so you do not pay twice for the same work.

One-off project · Tailored quotation

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First impressions

Photography & video

Warm, professional photography helps families see your spaces and feel more familiar with your home before they visit.

Can include

A planned shoot and agreed shot list
Edited, website-ready photographs
Optional video and social edits, scoped separately

One-off project

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First impressions

Social media management

Share the people, places and approved moments that make your care home yours, with a consistent look and a practical publishing plan.

Can include

Branded posts, graphics and captions
A content calendar and approval process
Scheduling for your agreed channels

One-off content pack or monthly management

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First impressions

Content writing & blogging

Explain your services in human, helpful language, so families can understand your approach and know what to do next.

Can include

Care-service pages and website copy
Helpful articles, guides and FAQs
Team review and approval before publishing

One-off writing project or monthly content

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Reach the right families

Be found by
the right families.

Build your visibility where families search and compare, with useful information and a clear route to your website.

Visibility & growth

SEO & Google visibility

Build on your website’s launch foundations with a focused plan for your services, location and the questions families are asking.

Can include

Service and local search research
Agreed technical and page improvements
Monthly priorities and reporting, if selected

One-off setup or monthly support

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Visibility & growth

Google Business Profile

Keep your care home’s contact details, services, photographs and website links useful and consistent when families find you on Google.

Can include

Profile details and category review
Approved photos, services and links
Optional updates and review monitoring

One-off optimisation or monthly care

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Visibility & growth

Paid Advertising & Lead Generation

Reach relevant audiences through Google, Meta, LinkedIn or another agreed channel, with campaigns connected to a clear enquiry journey.

Can include

Channel strategy and campaign setup
Ad copy, testing and ongoing optimisation
Conversion tracking and clear reporting

Bespoke setup and ongoing management

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Keep the conversation moving

Better conversations.
Clearer next steps.

Support your team with thoughtful follow-up, genuine feedback and a process that gives each enquiry a next step.

Enquiries & follow-up

Email marketing & automation

Give enquiries a thoughtful next step with branded emails, internal alerts and follow-up journeys shaped around your team’s process.

Can include

Branded templates and enquiry acknowledgements
Agreed follow-up journeys and reminders
Optional campaigns and performance reporting

One-off setup or monthly management

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Enquiries & follow-up

Reviews & reputation

Create a consistent way to invite honest reviews, notice new feedback and prepare thoughtful responses for your team to approve.

Can include

Neutral requests for genuine feedback
Monitoring and approved response drafts
A clear route for sensitive feedback

One-off setup or monthly monitoring

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Enquiries & follow-up

CRM & enquiry automation

Bring forms, notifications and follow-up tasks into one manageable enquiry process, so your team can see what needs attention.

Can include

Enquiry stages, owners and routing
Connected forms, alerts and follow-up tasks
A basic dashboard, testing and team handover

One-off implementation or monthly support

View service

Coming soon

AI Chatbot & Enquiry Support

Planned website chat that uses your approved information to answer routine questions, capture interest and pass requests to the right team. Enquiry and viewing-request capture are planned, with staff handover for sensitive or unresolved questions.

In development. Register interest in your brief; availability, scope and pricing will be confirmed before launch.

Clear choices. A practical plan.

Choose what helps.
We’ll shape the rest.

You don’t need to arrive with a finished strategy. A clear goal is enough to start the conversation.

01 /

Tell us your priority

Choose the add-ons that interest you, or tell us what you want to improve.

02 /

Agree the right scope

We review your current setup and package inclusions, then explain the work, cost and any dependencies.

03 /

Launch with a clear handover

We deliver the agreed work, test the relevant journey and show your team how to use it. Optional support can follow.

Your website stays at the heart of it

A strong foundation.
The extras are your choice.

Website Express, Website Pro and Website Signature have their own agreed scope. Signature includes brand development and other initial services within its quotation. We check what’s already included before recommending extra work.

Compare website packages

Website Express5 designed pages£1,199One-off · excluding VAT Website Pro10 designed pages£1,790One-off · excluding VAT

No compulsory monthly fee. Optional Website Care: £79/month + VAT. Pro’s foundational SEO and GA4 setup are accounted for before we quote.

The useful details

Good questions.
Clear answers.

A little clarity before we get started. If you’re unsure what your home needs, we’ll work through it together.

Do I need add-ons to buy a website?

No. Website Express and Website Pro are complete website packages within their agreed scope. Add-ons are optional and can be selected only where they serve a useful purpose for your home.

Can I add these services after my website launches?

Yes. Many services can be introduced later. We will check any content, access, technical or approval requirements before agreeing a start date.

Can you help us choose what to prioritise?

Yes. Tell us your goals and what is already in place. We will help you identify a focused next step and account for any work already included in your website package.

Is the work a one-off project or a monthly service?

It depends on the service. We separate setup and project work from optional monthly support, and confirm the scope, fees, minimum term and third-party costs before you decide.

Does selecting an add-on place an order?

No. Your selection is a request to discuss the service. You receive the scope and price before any order or subscription is created.

Are advertising spend and software subscriptions included?

They are separate unless your written quote explicitly includes them. Any advertising budget, licences, travel, specialist content or integration costs are explained before work begins.

Let’s find your next step

A little more clarity.
A lot more possibility.

Tell us what you want to improve. We’ll help you choose a focused, practical next step for your care home.

Build my website brief Compare website packages

A great website.
Now make it
work harder.

What would you like
to improve?