cited reputation among the factors in their final care decision.
Care England / Log my Care’s 2026 research involved 1,000 people arranging care for a family member.
Care-choice research ↗← Explore all add-ons
Every experience deserves to be heard
Reviews & reputation
Genuine feedback. A reputation cared for.
Give families a consistent way to share their experience, and your team a clearer way to notice, review and respond. Honest invitations. Thoughtful replies. Useful lessons for your home.
One-off setup or monthly monitoring
Tailored scope. Clear costs before you commit.
Every experience deserves to be heardAn honest invitation
Your experience matters.
Help us understand what went well and what we could improve. We welcome your honest feedback.
Neutral invitation · Thoughtful responseIllustrative review-request design. No real review or rating is shown.
Built around care providersApproved information. Clear responsibilities.Optional at launch or later
The evidence behind the opportunity
Trust is built before the first conversation.
Genuine feedback and thoughtful responses help families understand your home. A clear process gives that feedback a consistent place in your communication.
of US consumers surveyed expected a business to reply to a review within a week.
BrightLocal’s 2026 research highlights why a practical monitoring and response routine matters.
BrightLocal research ↗Invite honest feedback, notice new reviews and prepare appropriate responses for your team to approve. Sensitive matters need a private human follow-up.
Care England / Log my Care, April 2026: 1,000 people across older people’s services, working-age adult support and home care; not care homes alone. BrightLocal, February 2026: 1,002 US adult consumers, general local businesses. Neither study measures WaveBNB outcomes or guarantees more admissions. Independent research provides context; these are not WaveBNB client results.
What it can mean for your home
Make listening part of how your home shows up.
Reviews can be part of a family’s research before they contact you. A clear feedback process helps your team stay attentive, respond appropriately and understand the themes behind the comments.
Make honest feedback easier to share
Use neutral requests and suitable timing to invite genuine experiences through the agreed platforms.
Respond with a consistent voice
Prepare thoughtful replies for your team to approve, with personal information kept out of public responses.
Turn feedback into useful insight
Bring recurring themes and response activity into a clear review, with sensitive concerns passed to your named contact.
Illustrative photography, not a client portfolio. Photography: Age Cymru · Vlad Sargu, via Unsplash.
Focused support. Clearly scoped.
A practical start.
Room to keep improving.
Choose a defined project or the ongoing support your home needs. Deliverables, responsibilities and costs are confirmed before work begins.
A clearer way to ask and respond
A practical request and response process using your approved systems.
- A review of the platforms and feedback journey in scope
- Neutral review invitation templates and appropriate request timing
- An agreed request workflow with suitable contact permissions
- Response guidance and escalation steps for your team
Stay attentive to the conversation
Ongoing support across your agreed review channels and service period.
- Monitoring of the agreed platforms during the defined service period
- Response drafts for your team’s review and approval
- Escalation of sensitive feedback to your named contact
- A monthly summary of feedback themes and response activity
A defined setup project or optional monthly support, quoted to your scope. Your team approves responses; platforms control publication. Ratings, enquiry volumes and occupancy outcomes are not guaranteed.
From an intention to a useful routine
A clearer feedback routine
01
Invite feedback fairly
Use neutral wording and appropriate contact permissions.
02
Notice and review
Check new reviews within your agreed monitoring period.
03
Approve the response
Your team reviews public replies; sensitive matters move to private follow-up.
Illustrative process. We agree the actual steps, permissions and responsibilities with your team.
A clearer view of the value
Know what happened.
See what needs attention.
Agree the purpose first, then review the signals that help your team make better decisions.
01
Feedback activity
Review genuine new feedback across the agreed platforms, with enough context to understand what people are saying.
02
Response routine
Track review handling and approved responses within the agreed monitoring period and responsibilities.
03
Recurring themes
Bring common feedback topics to your team for consideration through its existing management and complaints processes.
Available measures depend on your tools, access, tracking and data quality. Clicks and enquiries are distinct from verified visits and admissions.
Before you choose
Good questions.
Clear answers.
The right scope starts with understanding your home and the way your team works.
Can you guarantee a higher rating or remove negative reviews?
No. We cannot remove legitimate criticism or promise a particular rating, ranking or enquiry volume. Decisions about reviews and publication remain with each platform.
Do you buy reviews or only ask happy families?
No. We invite honest feedback without bought reviews, incentives or filtering invitations to only happy reviewers. Request timing, contact permissions and the platforms in scope are agreed with your team.
How do you handle personal information and care concerns?
Public replies must protect personal information and are approved by your team. Sensitive feedback is passed to your named contact. Care concerns and complaints remain within your established safeguarding and complaints processes.
What monitoring and response support is included?
We confirm platforms, monitoring frequency, service period, response-draft allowance and escalation responsibilities in your quote. Software, advertising spend and specialist supplier costs are separate unless explicitly included. Monitoring is not an emergency response service.
Your website first. Your growth next.
A more considered way to listen.
Tell us where your reviews appear and how your team currently handles feedback. We will help define a clear, practical process.