Hotel marketing agency & AI partner
We help independent hotels grow through campaigns, search visibility, better booking experiences and managed AI. Strategy, implementation and ongoing management, shaped around your property.
Explore what we do
Four complementary services. Start with what your hotel needs.
SERVICE 01 / 04
We plan, run and improve the marketing that brings guests to your direct booking channel.
Audience strategy, Google and Meta campaigns, relevant metasearch.
Campaign offers, landing pages and retargeting.
Booking attribution, performance reviews and budget decisions.
Three nights. Time to unwind.
Three nights · Breakfast included
SERVICE 02 / 04
We improve your hotel’s search presence, local information and property content.
Technical foundations, useful content and clear property information.
Hotel profiles, location details and consistent information.
Room content, destination pages and relevant OTA listing optimisation.
Family suites, a quiet courtyard and local recommendations.
SERVICE 03 / 04
We design and improve the pages and booking journeys that help guests choose confidently.
Clear hotel websites and responsive guest experiences.
Room comparison, availability steps and booking handovers.
Behaviour analysis, usability improvements and testing.
SERVICE 04 / 04
Property-specific AI, configured, tested and managed by WaveBNB.
Room guidance, guest questions and booking assistance.
Stay information, recommendations and suitable upsell conversations.
Issue recognition, escalation rules and context for your team.
We’re two adults and two children. Which room would suit us?
Our family suite sleeps four, with a separate sleeping area for children. What dates are you considering?
Approved room informationConnect the services that support your goals.
Find your starting pointBetter together, when it fits.
Connect campaigns with a clearer booking experience. Support discovery and guest conversations with better hotel information.
START WITH THE CONSTRAINT
The right travellers struggle to find your property.
You need a clearer route to direct booking demand.
Visitors show interest, then leave before reserving.
Routine questions take time from your guest team.
FOUR CONNECTED SERVICES
Start with the part of the journey that needs attention. Each service has an agreed scope and one primary measure.
Photo by Camille Chen on Unsplash.
01 · DISCOVERY
Help relevant travellers discover your property across Google, Maps and AI search.
Hotel SEO, local visibility and useful property content.
PRIMARY MEASURE
Non-brand organic sessions
02 · DIRECT DEMAND
Manage paid advertising around your guests, availability and direct-booking goals.
Campaign management, landing pages and attribution.
PRIMARY MEASURE
Direct booking revenue
03 · BOOKING EXPERIENCE
Make it easier to compare rooms, check dates and complete a direct booking.
Website improvements and booking journey optimisation.
PRIMARY MEASURE
Booking conversion rate
04 · GUEST EXPERIENCE
Manage reservation enquiries and routine guest questions with property-specific AI and clear human handover.
Approved knowledge, handover rules and ongoing management.
PRIMARY MEASURE
Automation rate
EXPLORE THE EXPERIENCE
Explore an illustrative hotel guest conversation, from a practical question to a useful answer or human support.
Illustrative demonstration in Spanish. Your property’s information, technology requirements and handover rules are agreed for each project.
Photo by Helena Lopes on Unsplash.
ILLUSTRATIVE WORKFLOW
A clear path from a routine enquiry to a useful answer or human support.
THE GROWTH AUDIT
We review your booking mix, visibility, website journey and guest operations using the information available. The aim is to identify practical priorities and an appropriate starting point.
WHAT IT HELPS YOU CLARIFY
Implementation scope, access requirements and responsibilities are agreed separately.
HOW WE WORK
01
Discuss your booking mix, guest journey, commercial goals and existing technology.
02
Define the scope, responsibilities, starting baseline and primary KPI for the selected service.
03
Deliver the agreed work, assess progress against the baseline and decide what needs attention next.
For independent hotels, boutique properties, resorts and professional accommodation operators.
The Growth Audit helps identify whether visibility, demand generation, booking conversion or guest operations should take priority.
We review your website, booking engine and relevant systems before agreeing the scope. Integration requirements and provider-dependent changes are assessed for feasibility first.
Your team retains control of property information, approvals and situations requiring human judgement. Responsibilities and handover rules are agreed before implementation.
Investment is tailored to your property, objectives and agreed scope. We recommend an appropriate engagement after reviewing what needs attention.
YOUR NEXT STEP
Tell us about your property and what you want to improve. We’ll help you identify an appropriate starting point.
Hospitality growth and managed AI, connected around your property.
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Hospitality photographs are illustrative.
