more likely to be considered reputable with a complete Business Profile.
General-business figure published by Google.
Google’s guidance ↗← Explore all add-ons
Google Business Profile
Found on Google. Ready to welcome.
Help local families find accurate details, welcoming photographs and a clear route to your website. Give your care home a more complete presence on Google Search and Maps.
One-off optimisation or monthly care
Tailored scope. Clear costs before you commit.
Your local first impression
Fern House Care Home
Residential care · Your local area
A better picture of your homeAccurate details. Useful photographs.
Illustrative layout and provider. Not a live Google listing.
Specialist support for care providersOptional at launch or laterYour team approves before publication
The evidence behind the opportunity
A complete profile. A stronger first impression.
Google’s own guidance connects complete profiles with greater confidence and interest. Keep the essentials clear before a family reaches your website.
more likely to visit a business with a complete profile.
Google’s general-business figure; this is not a care-home visit forecast.
See the source ↗Help families reach the right website, call your team or request directions, using accurate and consistent details.
Google does not publish the underlying study date, sample or methodology on this help page. General-business comparisons, not measured care-home results or guaranteed improvements. Independent research provides context; it is not WaveBNB client performance.
What it can mean for your business
Your first impression can happen before your website.
Families may see your Google profile before they open a page. Clear service details, consistent contact information and useful imagery help them understand who you are and what to do next.
Make key details easy to find
Present the right website, telephone number, address and relevant business information in one place.
Show more of your home
Use approved photography and accurate service information to make your profile more informative.
Stay attentive to local interest
Review profile activity and genuine feedback, with a clear process for appropriate updates and responses.
Illustrative care-sector imagery, not a client portfolio. Your published content uses your own approved information and images.
A focused scope. A clear choice.
The right support.
At the right stage.
Choose a defined project or the additional support your home needs. We confirm the deliverables, responsibilities and costs before work begins.
Get your local essentials in shape
A focused review and update of your existing profile.
- Review of profile details and appropriate categories
- Consistent contact information and website links
- Approved photographs, services and description
- Consistency checks across agreed local listings and an update plan
Keep your profile useful and current
Ongoing attention within an agreed allowance.
- Approved profile updates and suitable photo additions
- Review monitoring and response drafts where included
- Checks on key details and relevant service information
- A clear summary of available profile performance metrics
Google Business Profile is a free Google service; our fee covers agreed professional work. Broader website SEO is separate, with overlap removed from your quote. Software and specialist costs are confirmed separately.
A clearer view of the value
Know what changed.
See what follows.
Agree the purpose first, then review the signals that matter to your home.
01
Website clicks
See how often people use the profile's website link.
02
Call-button clicks
Review call interest while recognising that a click is not necessarily a completed call.
03
Direction requests
Monitor requests for directions as a signal of local interest, not confirmed visits.
Available measures depend on platform access, tracking and consent. Views, clicks and enquiries are distinct from booked visits or admissions.
Before you choose
Good questions.
Clear answers.
A useful starting point, with the details agreed around your home.
Will we keep ownership of our profile?
Yes. You retain ownership. We agree authorised access, and Google controls eligibility, verification and publication. New listings, duplicates and ownership disputes may need a separately scoped resolution process.
Can you guarantee a top Maps position?
No. Google determines local rankings. We focus on accurate, useful information and agreed improvements rather than promising a particular position or enquiry volume.
Does this include reviews and ongoing posting?
The one-off and monthly allowances are agreed separately. Review monitoring, response drafts, posts, photo updates and any third-party tools are included only where your quote says so. We never buy, invent or incentivise reviews.
Can this guarantee more enquiries or admissions?
No. Performance depends on local demand, competition, care suitability, available places and follow-up. We agree the work and measurement; rankings, enquiry volumes and occupancy are not guaranteed.
Your website first. Your growth next.
Give local families a clearer way in.
Tell us about your care home and existing profile. We will review what needs attention and agree the next step.
Illustrative image credits: Land O’Lakes, Inc. · Centre for Ageing Better · Age Cymru, via Unsplash. Images are examples, not a client portfolio.