A traveller planning a weekend away may no longer begin with ten blue links. They might ask ChatGPT, Google AI Mode, Microsoft Copilot or another AI search experience for “a quiet boutique hotel near the old town with parking, breakfast and…
Hotel SEO Audit Checklist: 30 Checks to Run Before Publishing More Content
Publishing more content can feel like progress, but it can also hide a weaker problem. If Google cannot consistently crawl the hotel website, core pages compete with one another, local information is incomplete, or booking-intent tracking is broken, another ten articles…