click-through rate for automated email in Acoustic’s 2025 benchmark data.
Triggered messages are worth testing against your own audience and purpose.
Acoustic 2026 benchmark ↗← Explore all add-ons
Email marketing & automation
Stay in touch. With a little more care.
From the first acknowledgement to a helpful reminder, give families a clear next step and your team a practical follow-up plan. Branded emails, approved content and carefully connected workflows.
One-off setup or monthly management
Tailored scope. Clear costs before you commit.
From: Your care home
Subject: Thank you for getting in touch
Subject: Thank you for getting in touch
A more considered first responseA warm welcome.
A warm welcome.
A clearer next step.
Thank you for your enquiry. Our team will be in touch to discuss your questions and help you understand what happens next.
Get to know our home ↗Received. Acknowledged. Assigned.An agreed workflow, with a human follow-up.
Illustrative email and workflow design, tailored to your home.
Built around care providersApproved information. Clear responsibilities.Optional at launch or later
The evidence behind the opportunity
A useful message. At a more relevant moment.
Acknowledgements, reminders and agreed follow-up can make your enquiry journey more consistent. Measure what people do next, rather than relying on opens alone.
click-through rate for scheduled campaigns in the same dataset.
Compare scheduled and automated sends separately, with clear enquiry and follow-up measures.
Read the benchmark context ↗Connect each agreed message to a useful action: read a guide, reply to your team or prepare for a visit. Track replies and enquiry outcomes where the setup allows.
Acoustic’s 2026 report analyses 2025 email from its customer brands across 16 industries and 8 regions. These are aggregate send-type comparisons, not a controlled test, care-home benchmarks or guaranteed improvements. Security scanning can inflate clicks; open rates are also affected by privacy features. Independent research provides context; these are not WaveBNB client results.
What it can mean for your home
Make the space between enquiries feel more considered.
An enquiry is the start of a conversation. Clear acknowledgements, useful information and well-timed follow-up help your team respond consistently while keeping the family’s needs in view.
Give families a clear next step
Acknowledge their enquiry, explain what happens next and share the information they need for a useful conversation.
Make follow-up easier to manage
Connect agreed reminders and internal alerts to your process, so routine communications depend less on someone remembering every detail.
Keep your home’s voice consistent
Use approved templates, useful content and a clear review process across the emails you send.
Illustrative photography, not a client portfolio. Photography: Sweet Life · OPPO Find X5 Pro · Beth Macdonald, via Unsplash.
Focused support. Clearly scoped.
A practical start.
Room to keep improving.
Choose a defined project or the ongoing support your home needs. Deliverables, responsibilities and costs are confirmed before work begins.
A better first response, ready to use
A defined set of templates and workflows built around your enquiry process.
- A follow-up journey map and branded email templates
- Enquiry acknowledgements, internal alerts and agreed lead categories
- Scoped follow-up sequences and tour reminders where your tools support them
- Testing, access handover and a practical guide for your team
Useful communication, thoughtfully planned
An agreed programme for an appropriate, permission-based audience.
- A campaign calendar and agreed monthly email allowance
- Newsletter copy and design using your approved information
- Agreed audience segments, content tests and follow-up improvements
- Reporting on delivery, engagement and attributable enquiry actions where available
Quoted to your agreed scope, at launch or later. Permissions and suppression rules are agreed before marketing begins. Delivery, engagement, enquiry volumes and occupancy outcomes are not guaranteed.
From an intention to a useful routine
A thoughtful follow-up journey
01
A family gets in touch
An enquiry reaches the agreed form or inbox.
02
The next step is clear
A suitable acknowledgement explains what happens next.
03
Your team follows through
A named person responds, with agreed reminders where useful.
Illustrative process. We agree the actual steps, permissions and responsibilities with your team.
A clearer view of the value
Know what happened.
See what needs attention.
Agree the purpose first, then review the signals that help your team make better decisions.
01
Delivery and audience health
Review delivered messages, bounces and unsubscribes to understand whether communications are reaching the intended audience.
02
Useful engagement
Look at relevant link clicks and onward website visits alongside other available engagement measures.
03
Next-step actions
Review attributable enquiry actions and team-confirmed follow-up outcomes where reliable tracking supports them.
Available measures depend on your tools, access, tracking and data quality. Clicks and enquiries are distinct from verified visits and admissions.
Before you choose
Good questions.
Clear answers.
The right scope starts with understanding your home and the way your team works.
Does an enquiry give us permission to send marketing emails?
We do not assume that it does. Before marketing begins, we agree the contact approach, audience permissions, suppression lists and unsubscribe process. Service messages and marketing are planned separately.
What is included in the setup or monthly service?
Your quote specifies templates, workflows, audience segments, email quantities, approval responsibilities and reporting. You can choose a defined setup project or optional monthly management. All content uses your approved information.
Are software, contact imports and booking reminders included?
Software subscriptions, data migration and complex integrations are quoted separately. Tour reminders and re-engagement journeys depend on your booking tools, data quality and agreed permissions. Purchased lists and bulk cold outreach are outside the standard offer.
How does this fit with CRM and enquiry automation?
We review the whole enquiry process before quoting. Email workflow work is scoped once, with responsibilities separated between CRM configuration and campaign creation. Any specialist supplier or additional tool costs are confirmed before work begins.
Your website first. Your growth next.
Give every conversation a thoughtful next step.
Tell us how you currently follow up, which tools you use and what your team would like to make easier. We will shape a focused plan.