Attract more direct bookings by showing up everywhere your guests are. WaveBNB’s multi-channel ad strategy spans the most powerful platforms — including Meta (Facebook & Instagram), Google Search & Display, TikTok, and Pinterest — to keep your listings top of mind and fully booked.
We combine smart audience targeting, scroll-stopping creative, and platform-specific strategies to amplify visibility, clicks, and conversions — all while optimizing your ad budget.
Why Multi-Channel Ads??
- Show up where travelers scroll, search, and plan trips
- Reach younger audiences through TikTok & Pinterest discovery
- Increase brand trust through omnipresence
- Improve return on ad spend with unified targeting & retargeting
- Reduce dependency on OTAs by capturing demand directly
With WaveBNB’s unified strategy across Meta, Google, TikTok, and Pinterest, your listings get seen by the right people — at every stage of the travel decision journey.
By managing and optimizing campaigns across Meta, Google, TikTok, Pinterest, and more, we’ve driven over $8.2 million in direct bookings for short-term rental hosts.
We’ve built and managed over 1,350 high-impact campaigns tailored to each platform’s algorithm — helping listings show up in searches, reels, feeds, and stories.
Through unified targeting, retargeting, and budget optimization across channels, our clients see an average of 22% lower cost-per-booking compared to single-platform strategies.
AI
✓ More Direct Bookings, Less Reliance on OTAs
By advertising across Meta, Google, TikTok, and Pinterest, we drive guests directly to your listing or booking site—cutting OTA commissions and increasing your control over guest acquisition.
✓ Stronger Occupancy in All Seasons
Diversified channel exposure ensures you capture demand across different traveler segments, even during low seasons or mid-week lulls.
✓ Lower Cost-Per-Booking (CPB)
With platform-specific budget tuning, A/B testing, and advanced retargeting, we reduce wasted ad spend—bringing down CPB by as much as 22%.
✓ Precision Targeting Across Platforms
We tailor ad creatives and targeting for each platform’s algorithm to ensure your property shows up in feeds, search, stories, and reels—at the exact right time.
✓ AI-Powered Optimization for Every Platform
We use real-time performance data and AI to auto-adjust bids, creatives, and placements, ensuring constant improvement across all ad channels.
✓ Complete Booking Journey Coverage
From awareness on TikTok to search-based intent on Google and retargeting via Meta, we build a full-funnel experience that turns cold audiences into paying guests.
✓ Unified Campaign Monitoring & Reporting
Track and optimize all campaigns in one centralized dashboard—built for efficiency, transparency, and scale.
✓ 100% Hands-Free Execution
We manage the entire process—strategy, media buying, content creation, optimization—so you can focus on operations while we maximize your visibility and ROI.
We use a platform-specific, performance-driven approach to maximize exposure across Meta, Google, TikTok, and Pinterest—ensuring your listings dominate where your audience already scrolls.
✓ Platform-Tailored Creative Strategies
We design content that matches the native format and behavior of each platform—reels for Instagram, short-form for TikTok, carousels for Pinterest, and search-optimized ads for Google.
✓ Cross-Channel Campaign Structuring
Each campaign is purpose-built for the user intent of the platform—discovery on TikTok, intent-based action on Google, retargeting on Meta, and inspiration on Pinterest.
✓ Audience Segmentation Per Platform
We segment travelers by behavior, device, travel intent, and demographics to match the targeting options unique to each ad platform—no more one-size-fits-all targeting.
✓ Performance Sync & Channel Attribution
Our system connects results across all ad platforms and attributes bookings correctly—so you always know where your results are coming from and which platforms drive the best ROI.
✓ Creative Diversification Testing
Instead of A/B testing a single asset, we test platform-specific video lengths, ad placements, text overlays, and scroll behavior triggers—fine-tuning per channel.
✓ Scalable Budget Distribution
Budgets are distributed dynamically based on ROAS per platform. We scale up winning channels while capping underperformers, in real time.
✓ Integrated Funnel Progression
Each platform plays a role: TikTok and Pinterest drive awareness, Meta retargets and converts, Google closes the high-intent bookings. We orchestrate the entire journey to increase guest conversion rates.
✓ Compliant & Algorithm-Friendly Execution
We stay on top of each platform’s ad policies, pixel requirements, and algorithm changes—ensuring ads never get disapproved and always perform to standard.
Each platform reaches guests at a different stage of their travel journey. Google captures high-intent travelers actively searching, Meta retargets warm leads, TikTok builds brand awareness, and Pinterest inspires travel planning. A multi-channel strategy ensures your listing is everywhere your future guests are.
We use real-time performance data and ROAS (Return on Ad Spend) to dynamically allocate your budget. Channels that perform well get scaled up, and underperforming platforms are adjusted or paused—ensuring you never waste a dollar.
Absolutely. Each platform has its own best practices. We design native creatives tailored to the format and behavior of each one—like short-form videos for TikTok, scroll-stopping reels for Instagram, and high-converting search ads for Google.
Yes. We set up tracking systems and attribution models to connect bookings with the platforms that drove them. You’ll get clear insights into what’s working—and where to scale.
It works for both. We customize the strategy based on your goals and scale—whether you have 1 unit or 100+. Smaller hosts benefit from lean, high-ROI campaigns, while larger portfolios leverage full-funnel, cross-channel systems.
