Ways to work with WaveBNB
Hospitality growth.
Built around
your property.
We are a hospitality marketing and managed AI partner. We help hotels and professional operators attract direct bookings, get discovered, improve the booking experience and support guest conversations.
Start with the priority that matters most. We shape the strategy, implementation and ongoing work around it.
A complimentary 45-minute audit for qualifying properties.
You do not need to choose a service before we speak.
Your next growth chapter
A clear priority.
A team to move it forward.
Understand Plan Implement Improve
Start with a real priority.
Focus the work where it can make a meaningful difference to your property.
Know what we will do.
Clear deliverables, named responsibilities and agreed costs before work begins.
See what is improving.
Review progress against a starting point and a primary measure for each service.
Find your starting point
What would you like
to improve first?
Choose the situation closest to your property. See the service, the practical work and the measure of progress behind it. We confirm the priority together during your Growth Audit.
Direct Booking Growth
Bring suitable guests to your own booking channel with paid advertising built around your property, audiences and quieter dates.
- Relevant traveller
- A compelling stay offer
- A direct reservation
What we work on
- A clear campaign planWho to reach, which stays to promote and where to advertise.
- Connected ads and pagesRelevant campaigns, matching landing pages and follow-up ads for interested travellers.
- Ongoing improvementReview booking results and acquisition costs, then refine messages and budgets.
Revenue from reservations made through your direct booking channel.
Hospitality Visibility
Help travellers discover your property when they search for a destination, a type of stay or useful local information.
- A traveller’s search
- Useful hotel information
- Your property considered
What we work on
- Content guests are looking forUseful hotel and destination pages built around relevant searches.
- A stronger search foundationWebsite structure and technical fixes that help search engines understand your pages.
- Clear local property informationConsistent details across your website, Google Business Profile and relevant listings.
A measure of discovery beyond searches for your property’s name.
Direct Booking Experience
Help interested visitors compare rooms, find answers and complete a direct reservation with less confusion.
- Compare the rooms
- Check the right dates
- Complete the booking
What we work on
- Clear reasons to book directExplain room differences, relevant benefits and the next step.
- An easier booking journeyImprove key pages, mobile usability and the route into your booking engine.
- Evidence-led improvementsFind where visitors drop out and prioritise changes worth testing.
The share of relevant visits that lead to a completed reservation.
AI Guest Journey
Give guests useful answers to routine questions, with clear rules for when your team takes over.
- A guest question
- Approved hotel knowledge
- Help or human handover
What we work on
- Answers grounded in your propertyOrganise approved room, stay and service information for useful guest conversations.
- Practical conversation journeysPlan reservation support, concierge questions and relevant extras around your operation.
- Managed quality and handoverTest responses, agree escalation rules and keep information up to date.
The share of eligible conversations resolved without a staff handover.
How an engagement can take shape
One priority.
Or a connected plan.
These are examples of possible scopes. Your recommendation depends on your goals, current systems and the level of support you need.
01
One focused service
When one part of the guest journey needs attention.
One clear priority
A defined service and set of deliverables.
A starting point and primary measure of progress.
Room to add complementary work when it makes sense.
Choose from direct-booking campaigns, visibility, the booking experience or managed guest AI.
02
Visibility &
direct demand
When you need stronger discovery and more deliberate direct-booking marketing.
Two connected services
Hospitality Visibility: useful content and a stronger search presence.
Direct Booking Growth: campaigns, matching pages and follow-up advertising.
Shared priorities for audiences, stay offers and measurement.
Help more travellers discover your property, then give them a relevant reason to book.
03
Direct demand &
guest support
When you want to attract direct enquiries and improve how they are handled.
Growth + managed AI
Direct Booking Growth: bring relevant potential guests into the journey.
AI Guest Journey: helpful answers from approved property information.
Clear human handover and ongoing conversation review.
Connect marketing with the support guests need before and during their stay.
Direct Booking Experience can support either combination when the website or booking journey needs attention. We discuss that work as part of the scope, rather than assuming it is included.
Designed for: independent hotels with 15+ rooms, professional holiday-rental operators with 5+ units, and small hotel groups.
A working partnership
Specialist work.
Clear responsibilities.
You know what is moving forward and who is responsible for it. The relationship is built around your property’s priorities and the work agreed in your proposal.
01
WaveBNB plans and manages.
We handle the agreed strategy, implementation and ongoing work. You get a clear explanation of what is changing, why it matters and what we are learning.
02
Your team brings the property knowledge.
You provide a named contact, relevant system access, approved information and timely decisions. Your team owns the guest situations and business decisions that need a person.
03
We agree what progress means.
Together we define the starting position, primary measure, review period and next priorities. Each service has a clear scope and a practical way to assess it.
Scope & investment
A clear proposal.
Before you commit.
Your property, markets, existing technology and level of support determine the work required. We define that work before setting the fee, so you can see what your investment covers.
Advertising spend is separate from management fees. Software, integration requirements and AI usage allowances or pass-through costs are agreed for your scope.
What you can expect
Your proposal, explained.
The work and the boundaries
Deliverables, inclusions, exclusions and the information your team supplies.
Setup and ongoing management
Implementation, responsibilities, dependencies and review points.
Fees and separate costs
Management fees, advertising spend and relevant technology or AI usage costs.
How progress is reviewed
The starting position, primary measure, review period and commercial terms.
From conversation to action
A useful first meeting.
A practical next step.
The Growth Audit helps us understand your property and recommend where to focus. You can ask questions and assess the fit before committing to an engagement.
01 · First conversation
Understand your property.
We discuss your goals, booking mix, website, search presence and guest workload. You bring the context; we ask the questions that help identify the priority.
02 · Clear recommendation
Agree where to focus.
We explain the opportunity we see and the service or combination that fits. Your proposal sets out the work, costs, requirements and responsibilities before you decide.
03 · Delivery & review
Put the plan to work.
We implement the agreed scope, establish the starting measures and review what happens. We refine the work and discuss broader support when there is a clear reason.
45 minutes · Complimentary for qualifying properties
For groups
& portfolios
Several properties. A coordinated approach.
Discuss shared planning, reporting and rollout with property-specific campaigns, content and guest information. A broader partnership can bring all four services together where the needs justify it.
Before we speak
Good questions.
Clear answers.
A little clarity now makes the first conversation more useful.
Do we need to know which service we want?
No. Tell us what you want to improve and what is happening today. The Growth Audit helps us understand whether discovery, direct demand, booking conversion or guest support deserves attention first. A focused engagement is often a sensible starting point.
Can you work with our existing website, booking engine or agency?
We review the systems, access and responsibilities already in place before recommending changes. Where another provider is involved, the proposal explains how the work is coordinated and which changes depend on that provider. Integration feasibility is confirmed for the specific project.
How is pricing agreed?
Pricing is tailored to the work required. Property count, markets, technology, implementation and ongoing management all influence scope. You receive the fee, inclusions, exclusions and relevant separate costs in a proposal before committing. Advertising spend and any technology or AI usage costs are made clear.
How quickly should we expect results?
Timing depends on the service and starting position. Campaigns need reliable measurement and enough activity to evaluate. Organic visibility develops over time. Website and AI work depend on content, access, approvals and supported integrations. We agree a realistic implementation and review plan before starting.
Do we have to stop using booking platforms?
No. Online booking platforms can remain part of your distribution mix. Our work strengthens direct demand and the guest journey so you have more control over how guests discover and book your property.
Does managed AI replace our hotel team?
Your team remains essential. We agree which enquiries AI can handle, what approved information it may use and when a person should take over. Conversation quality, human handover and supported integrations are checked for the agreed scope. You can explore the illustrative AI demo in Spanish.
What happens after we register our interest?
We review the property details and priorities you share, then arrange the appropriate next step. If there is a fit, we recommend a focused scope and explain the work, requirements and commercial terms. You can ask questions before deciding whether to work with us.
Start with a conversation
Let’s find your
next growth
opportunity.
Bring your priorities and questions. We will help you identify where to focus, what the work could involve and whether WaveBNB is the right partner.
Complimentary 45-minute Growth Audit for qualifying properties. Register your interest and tell us what you would like to improve.
