WaveBNB specializes in high-performance paid advertising designed specifically for Airbnb hosts, property managers, and short-term rental businesses. Our expertly crafted ad campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Pinterest, and YouTube ensure your listings appear at the right moment to maximize bookings.
Why Paid Ads?
- Reach travelers actively searching for vacation rentals
- Dominate search results and social feeds
- Drive direct bookings and reduce OTA commission fees
- Fill your calendar, even in slow seasons
By targeting travelers actively searching for vacation rentals, we ensure your listings appear at the right moment to maximize bookings.
Our paid advertising strategies have generated over $17.6 million in direct Airbnb and website bookings for our clients.
More positive reviews improve search rankings and increase organic bookings
By refining ad spend and audience targeting, our clients spend less per booking while maximizing revenue.
AI
✔ More Direct Bookings, Lower Commission Fees
By driving guests directly to your website or Airbnb listing, we reduce reliance on OTAs and cut unnecessary commission fees.
✔ Higher Occupancy Rates Year-Round
Our targeted advertising fills calendar gaps by securing bookings even in slow seasons and off-peak months.
✔ Lower Cost-Per-Booking (CPB)
Through AI-driven budget allocation, A/B testing, and retargeting strategies, we increase profitability by reducing wasted ad spend.
✔ Advanced Targeting for High-Intent Travelers
We identify and attract guests actively searching for vacation rentals, ensuring your property appears at the right moment.
✔ AI-Powered Optimization for Maximum ROI
We use machine learning algorithms to automatically adjust campaigns, ensuring continuous performance improvements and increased revenue.
✔ Full-Funnel Advertising Strategy
We don’t just run ads—we create a complete booking journey that attracts, nurtures, and converts travelers into paying guests.
✔ Real-Time Performance Tracking & Adjustments
We monitor every dollar spent and adjust campaigns in real-time, ensuring maximum efficiency and scalability.
✔ 100% Hands-Free Ad Management
We handle everything—from campaign setup and creative design to audience targeting and ongoing optimization, so you can focus on hosting.
We take a data-driven, ROI-focused approach to advertising, ensuring every dollar spent delivers maximum returns.
✔ Precision Audience Targeting
We reach travelers who are most likely to book, using behavioral, demographic, and interest-based data.
✔ Advanced Retargeting Campaigns
Re-engage visitors who viewed your listing but didn’t book with strategic ad placements.
✔ A/B Testing for Maximum Conversions
We continuously test and optimize different ad creatives, headlines, and CTAs.
✔ Real-Time Performance Monitoring
Every campaign is tracked 24/7, with adjustments made to boost return on ad spend (ROAS).
✔ Dynamic Budget Allocation
We shift your budget toward high-performing ads and eliminate wasted spend.
✔ Conversion-Optimized Ad Creatives
We design scroll-stopping visuals, compelling copy, and high-impact video ads that convert.
✔ AI-Driven Bidding Strategies
Our advanced bidding ensures the best ad placements at the lowest cost.
✔ Full Funnel Advertising Approach
We attract new guests, nurture leads, and drive direct bookings seamlessly.
Paid advertising puts your listing in front of high-intent travelers actively searching for a stay. Our ad strategies:
✔ Target travelers on Google, Facebook, Instagram, YouTube, TikTok, and Pinterest
✔ Retarget past visitors who didn’t book to bring them back
✔ Optimize cost-per-booking (CPB) for higher ROI
✔ Increase direct bookings to reduce OTA fees
This ensures maximum exposure, more bookings, and higher occupancy rates.
We manage high-converting campaigns on:
✔ Google Ads (Search, Display & YouTube) to capture travelers searching for stays
✔ Facebook & Instagram Ads for highly visual, targeted marketing
✔ TikTok & Pinterest Ads to engage experience-driven travelers
✔ Retargeting Ads to bring back potential guests who viewed your listing
We use advanced audience targeting to reach the most relevant travelers by:
✔ Analyzing traveler behavior & booking patterns
✔ Using geographic targeting based on your location
✔ Retargeting website visitors & past guests
✔ A/B testing different ad creatives & messaging for maximum engagement
Budgets depend on your location, competition, and booking goals, but we typically recommend:
✔ $1,500 – $3,000/month for targeted ad campaigns
✔ Higher budgets for luxury properties or competitive markets
✔ Performance-based models available, where we scale ads as bookings increase
We optimize your ad spend to get the highest return on investment (ROI).
We provide detailed performance tracking, including:
✔ Bookings generated from ads & revenue impact
✔ Cost-per-booking (CPB) and return on ad spend (ROAS)
✔ Engagement rates, click-through rates (CTR), and conversion rates
✔ Ongoing A/B testing results to continuously improve ad performance
