La Pensione Hotel, a 75-room boutique hotel located in San Diego’s Little Italy neighborhood, faced a common challenge in the hospitality industry: overreliance on Online Travel Agencies (OTAs) such as Booking.com and Expedia. While these platforms helped maintain occupancy, they also…
How a Caribbean Boutique Hotel Leveraged Influencer Marketing to Drive $85K in Direct Bookings
A luxury boutique hotel in the Bahamas was struggling to attract high-paying guests despite offering stunning oceanfront accommodations and world-class service. The hotel’s social media presence was minimal, making it difficult to reach affluent travelers who prioritize unique, Instagram-worthy experiences. Without…
The Betsy Hotel’s Secret to a 65% Increase in Direct Bookings in Just 4 Months
The Betsy Hotel, a distinguished 130-room boutique hotel in Miami, faced a growing challenge: an overreliance on Online Travel Agencies (OTAs) such as Booking.com and Expedia. Despite having a strong brand identity and a loyal customer base, 75% of their bookings…