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How This LA Airbnb Became a Top-Ranked Listing on Google & Airbnb—And What You Can Learn From It

High-end Los Angeles villa in a prestigious neighborhood, surrounded by lush greenery—highlighting WaveBNB’s Google My Business and local SEO strategies to boost direct booking

The challenge

A luxury Airbnb property in Los Angeles, known for its modern design and prime location, was struggling with low occupancy rates and minimal visibility on Airbnb’s search results. Despite offering a premium experience with high-end amenities, the listing was buried under competitors, making it difficult for potential guests to find.

The property’s direct Google search traffic was nearly nonexistent, as it lacked a strong online presence outside of Airbnb. Additionally, the listing’s descriptions, photos, and pricing strategy were not optimized for Airbnb’s algorithm, which contributed to poor search rankings and a lack of organic engagement.

The owner, an experienced real estate investor, was looking for a way to maximize bookings without solely relying on paid promotions. The goal was to enhance the property’s discoverability on both Airbnb and Google to attract high-intent travelers searching for luxury accommodations in LA.

Solutions

  • Airbnb Listing Optimization

  • Google My Business (GMB) Setup & Local SEO Strategy

  • Content Marketing & SEO Strategy

  • Targeted Social Media & Influencer Partnerships 

To improve the listing’s performance and increase bookings, we implemented a multi-faceted optimization strategy focused on search visibility, content enhancement, and targeted marketing efforts.

1. Airbnb Listing Optimization

We restructured the Airbnb listing to align with best practices for search ranking and user engagement:

  • Optimized title and description with high-ranking keywords like “Luxury Airbnb in Los Angeles” and “Hollywood Hills Modern Villa.”

  • Professional-grade photography with a mix of lifestyle and architectural shots to highlight the property’s unique features.

  • Compelling guest experience details to emphasize standout amenities, personalized concierge services, and proximity to top attractions.

  • Enhanced pricing strategy with AI-driven dynamic pricing to adjust rates based on demand, competitor pricing, and seasonal trends.

  • Encouraged guest reviews with automated post-stay follow-ups to boost credibility and engagement.

2. Google My Business (GMB) Setup & Local SEO Strategy

To improve off-platform visibility, we created and optimized a Google My Business listing:

  • Accurate business details including the property’s name, location, and booking links.

  • High-quality images that aligned with Airbnb’s listing to maintain brand consistency.

  • Guest review generation strategy to improve credibility and local search rankings.

  • Localized SEO improvements targeting travelers searching for “luxury vacation rentals in LA” and similar keywords.

3. Content Marketing & SEO Strategy

To attract organic traffic from Google, we developed a content plan that positioned the property as a premier stay in Los Angeles:

  • Keyword-rich blog content featuring topics like “Best Luxury Airbnb Stays in LA” and “Top Attractions Near Hollywood Hills.”

  • Landing page optimization with strategic call-to-action (CTA) buttons to increase direct inquiries and bookings.

  • Internal linking structure designed to improve website authority and user navigation.

  • Competitive analysis to identify gaps in content from rival listings and leverage high-performing search terms.

4. Targeted Social Media & Influencer Partnerships

To build credibility and expand reach, we collaborated with travel influencers and leveraged Instagram and TikTok marketing:

  • Influencer stays in exchange for exposure on high-engagement social media platforms.

  • Short-form video content showcasing the property’s unique design and amenities.

  • Geo-targeted social media ads reaching high-income travelers planning visits to LA.

“Before working with the team of Wavebnb, our listing was completely lost among the thousands of Airbnbs in LA. We knew we had a great property, but no one could find it. After optimizing our listing and SEO strategy, we’ve not only ranked higher on Airbnb but also gained a steady flow of direct inquiries from Google. The results have far exceeded our expectations.”

Property Owner, John Mitchell

Key Outcomes

After implementing these strategies, the property saw significant improvements in performance:

3X increase in bookings within three months of optimizing the listing, leading to higher revenue and fewer vacant nights.

78% growth in organic Google traffic, with blog content ranking on the first page for multiple high-intent search terms.

Ranked in the top 10 Airbnb search results for competitive keywords like “Luxury Airbnb in LA” and “Hollywood Hills Villa.”

40% increase in nightly rate, as higher visibility and better guest engagement allowed the owner to charge premium rates without sacrificing occupancy.

Over 150% increase in inquiries from direct sources (Google My Business, social media, and direct outreach) rather than relying solely on Airbnb’s internal search.

Increase in bookings
0 x
Growth in organic Google traffic,
0 %
increase in nightly rate
0 %
Increase in inquiries from direct
0 %

Conclusion

This case study highlights the impact of a well-rounded optimization strategy that leverages both Airbnb’s algorithm and external search engines. By refining the listing, improving SEO, and utilizing targeted marketing, we transformed an underperforming Airbnb into a high-ranking, high-revenue property.

Moving forward, the property owner plans to expand by adding another luxury Airbnb unit, using the same growth strategies that proved successful with the first listing.

Want to increase your Airbnb’s visibility and bookings?

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