Amangiri by Aman Resorts, a luxury boutique hotel in Utah faced a common yet costly issue—low revenue per guest and underutilized upsell opportunities. Despite offering premium amenities and exclusive experiences, most guests only booked a standard room with no additional services. The hotel was missing out on a major opportunity to increase Revenue Per Available Room (RevPAR) and maximize guest lifetime value.
The hotel’s management team needed a smart, automated way to offer personalized upsells that would increase revenue without disrupting the guest experience.
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AI-Driven Personalized Upsells
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Smart Add-Ons to Enhance Guest Experience
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Targeted Email Campaigns for Upsell Conversion
To increase guest spending while maintaining a seamless guest experience, we implemented a highly personalized, AI-driven upsell strategy that targeted guests before and during their stay.
1. AI-Driven Personalized Upsells
We integrated AI-powered upsell automation that delivered highly relevant offers based on guest preferences and booking behavior: ✔ Pre-stay upsells – Sent personalized offers for room upgrades, early check-in, and airport transfers. ✔ In-stay upsells – Recommended premium experiences like spa treatments and private dining. ✔ Behavior-based triggers – Guests who booked higher-end rooms were offered exclusive concierge services. ✔ Dynamic pricing adjustments – AI suggested optimal pricing for upsells based on demand.
2. Smart Add-Ons to Enhance Guest Experience
To increase guest spend without feeling intrusive, we introduced high-value upsells that complemented each stay: ✔ Early check-in & late checkout – Added convenience for a small fee. ✔ Premium room upgrades – Offered guests last-minute upgrades at a discounted rate. ✔ Private dining & VIP experiences – Created exclusive, high-margin upsell opportunities. ✔ In-room extras – Offered add-ons like luxury bath products, champagne, and custom packages.
3. Targeted Email Campaigns for Upsell Conversion
To drive engagement and maximize conversion, we set up an automated email marketing sequence: ✔ Pre-arrival email with personalized offers – Sent 48-72 hours before check-in. ✔ Reminder email before check-in – Last chance to book add-ons at a discount. ✔ Mid-stay recommendation email – Highlighted available experiences during the stay. ✔ Post-stay loyalty offer – Encouraged repeat bookings with exclusive VIP perks.
““Before implementing AI-driven upsells, we were leaving a lot of revenue on the table. Now, not only have we increased RevPAR, but we’ve also improved the guest experience by offering highly relevant add-ons they actually want. The results have been incredible.””
Hotel General Manager, Rachel Simmons
Within six months of launching the AI-powered upsell strategy, the hotel saw dramatic improvements:
✅ 30% higher Revenue Per Available Room (RevPAR), significantly boosting overall revenue.
✅ 42% conversion rate on upsell offers, proving strong guest demand.
✅ Fully automated upsell process, reducing manual workload for staff.
✅ Higher guest satisfaction, as personalized offers enhanced the experience.
✅ 19% increased repeat bookings, with returning guests opting for premium stays.
✅ Greater operational efficiency, as AI dynamically adjusted pricing and availability.
This case study highlights the transformative impact of AI-powered upsells in the hospitality industry. By leveraging automated personalization, strategic add-ons, and targeted email marketing, this boutique hotel successfully increased guest spending and maximized lifetime value.
Looking ahead, the hotel plans to expand its AI-driven revenue optimization by introducing predictive guest behavior models and additional luxury upsell options.
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