of UK adult internet users use at least one social platform.
Ofcom, published April 2026; UK adults aged 16+.
Ofcom research ↗← Explore all add-ons
Social media management
Everyday moments. A lasting impression.
Show families the life behind your website. Thoughtful posts, warm imagery and a consistent publishing plan bring your care home's personality into view.
One-off content pack or monthly management
Tailored scope. Clear costs before you commit.
Social content / creative direction
F
Fern HouseIllustrative care home
The little moments that matter.
A familiar face. A favourite hobby. A lovely afternoon together.
F
Fern HouseIllustrative care home
A little space to unwind.
A glimpse of the gardens, shared spaces and life at our home.
Plan → Approve → PublishA consistent story, beautifully presented.
Illustrative posts and imagery. Not a client account or results.
Specialist support for care providersOptional at launch or laterYour team approves before publication
The evidence behind the opportunity
Familiarity starts before the first call.
Social media gives families another way to explore your home. A useful presence is about relevance, consistency and the next step.
of adult social users actively post, share or comment.
An audience can look without leaving a like. Engagement is only one signal.
See the study ↗Measure useful visits and enquiry actions alongside reach and engagement, so your content has a clear business purpose.
Ofcom surveyed 7,533 UK adults, September–November 2025. General audience research, not care-home performance or a predicted uplift. Independent research provides context; it is not WaveBNB client performance.
What it can mean for your business
Build familiarity before the first enquiry.
Families may look at your posts long before they call. A considered social presence helps them discover your team, your environment and the everyday experiences that make your home yours.
Make your home feel familiar
Share approved activities, team introductions and community moments that help families picture daily life.
Give every post a purpose
Connect useful updates to the right website page, open day or next step, rather than publishing for the sake of it.
Give your team a workable plan
Replace last-minute posting with a clear calendar, branded templates and an agreed approval routine.
Illustrative care-sector imagery, not a client portfolio. Your published content uses your own approved information and images.
A focused scope. A clear choice.
The right support.
At the right stage.
Choose a defined project or the additional support your home needs. We confirm the deliverables, responsibilities and costs before work begins.
A confident starting point
A practical content pack your team can build on.
- Review of your channels and intended audiences
- Branded post templates and approved captions
- A content calendar for an agreed launch period
- Guidance for gathering suitable images and approving posts
A consistent, cared-for presence
An agreed publishing plan, prepared around your priorities.
- Monthly topics, content plan and approval schedule
- Post copy and branded graphics for agreed channels
- Short-form edits from suitable approved footage, where included
- Scheduling and a clear monthly performance summary
Quoted to your agreed scope. Optional alongside Express or Pro, or after launch. No enquiry volume, reach or occupancy outcome is guaranteed.
A clearer view of the value
Know what changed.
See what follows.
Agree the purpose first, then review the signals that matter to your home.
01
Relevant website visits
See whether social content brings people to useful service and enquiry pages.
02
Meaningful engagement
Review useful conversations, saves and shares alongside reach; likes tell only part of the story.
03
Enquiry actions
Track attributable enquiry actions where your analytics and consent setup allow.
Available measures depend on platform access, tracking and consent. Views, clicks and enquiries are distinct from booked visits or admissions.
Before you choose
Good questions.
Clear answers.
A useful starting point, with the details agreed around your home.
Which channels and how many posts are included?
We agree the channel count, post quantities, video edits and approval deadlines in your quote. You can choose a one-off content pack or optional monthly management.
Can you feature residents and staff?
Only through an agreed permissions and approval process. Your team approves factual information and appropriate permissions for identifiable people before anything is published.
Are photography, adverts and inbox replies included?
On-site photography or filming, paid advertising and ongoing inbox or comment cover are separate unless explicitly included. Software, advertising spend and specialist supplier costs are confirmed before you commit.
Can this guarantee more enquiries or admissions?
No. Performance depends on local demand, competition, care suitability, available places and follow-up. We agree the work and measurement; rankings, enquiry volumes and occupancy are not guaranteed.
Your website first. Your growth next.
Let families get to know your home.
Tell us about your channels, your priorities and the content you already have. We will shape a practical plan.
Illustrative image credits: Age Cymru · Centre for Ageing Better, via Unsplash. Images are examples, not a client portfolio.