One-off project
Photography & video
Let families see what makes your home special.
Explore this add-on ↗Pricing & packages
Clear prices.
Room to choose.
Choose Website Express, Website Pro or Website Signature. Start with the website and launch support you need, then agree any ongoing care or marketing separately.
Website-only packages
Simple. Focused. Ready to launch.
Website Express
An impressive online presence with a compact scope and a straightforward launch.
£1,199 one-off
Excluding VAT · No compulsory monthly fees
- Five professionally designed pages
- Mobile-ready design and sharp visuals
- Clear care-home messaging and navigation
- Enquiry form and complete handover
5 pages
Target: 4 working days*
Optional Website Care £79/month, excluding VAT.
Recommended for established care homes
Website Pro
A fuller picture of your home, with room for the details that build confidence.
£1,790 one-off
Excluding VAT · No compulsory monthly fees
- Ten professionally designed pages
- Premium, responsive presentation
- Foundational SEO and GA4 setup
- More space for services, facilities and proof
10 pages
Target: 7 working days*
Optional Website Care £79/month, excluding VAT.
Optional enhancements
Your website first.
The right extras next.
Choose only what helps your home. Add specialist support at launch or later, with a clear quote before you commit.
One-off setup or monthly support
SEO & Google visibility
Give the right local searches a clearer route to your home.
Explore this add-on ↗One-off setup or monthly management
Email marketing & automation
Make thoughtful follow-up easier to keep on top of.
Explore this add-on ↗*Target timelines start after all required content, access and approvals are received. Scope and timing are confirmed before payment.
Most comprehensive / For individual care homes & care groups
Website Signature
Exceptional care.
Remarkably presented.
A bespoke care website with professional branding, local visibility, review strategy and email automation. One coordinated package, built around your home.
Up to 20 pages in totalIndividual homes & groupsBespoke design & branding
Explore Evermere House, our complete 20-page illustrative care-home website. Opens in a new tab.
01 / INCLUDED
Bespoke website design
Up to 20 planned pages, distinctive layouts, polished mobile design and clear journeys from exploring care to arranging a visit.
02 / INCLUDED
Brand strategy & visual identity
Discovery, brand audit and competitor research. Positioning, logo, colours, typography and a concise brand guide, applied to your website.
03 / INCLUDED
Google Business Profile
An initial profile audit, agreed improvements and team handover. Locations and profile numbers are confirmed in your quotation.
04 / INCLUDED
A practical review strategy
A review process, reusable request templates, links or QR materials, response guidance and a practical session with your team.
05 / INCLUDED
Email & enquiry automation
Systems assessment, branded templates and copy, plus configuration and testing of your agreed initial workflows.
06 / INCLUDED
A considered launch & handover
Enquiry forms, SEO foundations, consent-aware GA4 setup, testing and staff guidance. Home-specific journeys where required.
A clear scope from the start. Up to 20 pages in total, including all location pages. Your quotation confirms the branding, locations, Google profiles and initial automations included. Keep and refine your established identity, or agree a full rebrand. Third-party subscriptions, advanced integrations, on-site photography and video, and ongoing marketing management are quoted separately. Delivery is agreed after discovery.
Three ways to make a stronger first impression
Find the website that feels right for your home.
Express keeps your website focused. Pro gives one home more room to tell its story. Signature brings bespoke website design, branding and practical enquiry support together.
Swipe to compare all three packages. Feature names stay in view.
| At a glanceYour website, your next step.Clear scope. Transparent pricing. | Simple. Focused.Website Express£1,199One-off · Excluding VAT | For established care homesWebsite Pro£1,790One-off · Excluding VAT | Most comprehensiveWebsite SignatureFrom £3,995One-off · Excluding VAT |
|---|---|---|---|
| Your website | |||
| Best suited to | One care home | One home, with more to show | Individual care homes and care groups seeking a premium service |
| Website pages | 5 pages | 10 pages | Up to 20 in total, including location pages |
| Design & personalisation | Professionally designed, mobile-ready | Premium, responsive presentation | Bespoke layouts, refined visual direction and tailored family journeys |
| Care-home profiles | One home | One home | Individual home or agreed locations within one website |
| Enquiry forms | Included | Included | Included, with home-specific routing where required |
| SEO foundations | Not included | Included | Included, with location-specific foundations where required |
| GA4 setup | Not included | Included | Included, with appropriate consent settings |
| Brand & visibility | |||
| Brand development | Existing brand applied; brand development available as an add-on | Existing brand applied; brand development available as an add-on | Brand strategy, new or refined logo, visual identity and brand guide |
| Google Business Profile | Available as an add-on | Available as an add-on | Initial audit, agreed optimisation and handover included |
| Review collection | Available as an add-on | Available as an add-on | Strategy, templates, links or QR materials and team guidance included |
| Email automation | Available as an add-on | Available as an add-on | Systems assessment, branded templates and agreed initial workflows included |
| Systems integration | Quoted separately | Quoted separately | Compatible existing tools assessed; advanced integrations quoted separately |
| Imagery | Sharp website visuals | Premium website presentation | Professional selection, art direction, cropping and optimisation |
| On-site photography & video | Available as an add-on | Available as an add-on | Available as an add-on |
| Group features & support | |||
| Location directory & map | Not included | Not included | Included where required within agreed website scope |
| Group careers & multi-home structure | Not included | Not included | Included where required within the 20-page allowance |
| Launch & handover | Included | Included | Included, plus guidance for the agreed branding and automation setup |
| Delivery target | 4 working days* | 7 working days* | Agreed following discovery and scope |
| Ongoing services | Optional Website Care £79/month | Optional Website Care £79/month | Hosting, care and ongoing marketing agreed separately |
| Explore your options | Explore Express ↗ | Explore Pro ↗ | Discuss Signature ↗ |
*Express and Pro target timelines start once all required content, access and approvals are received. Signature timing is agreed after discovery. All prices exclude VAT where applicable. No compulsory monthly maintenance subscription. Google profile work is subject to eligibility, access and provider verification. Additional scope, third-party software and ongoing services are confirmed before you commit.
Optional Website Care
A little help
behind the scenes.
£79/month, excluding VAT
Available with Website Express or Website Pro. For Website Signature, hosting and ongoing care are confirmed in your quotation. There is no compulsory subscription.
- Managed hosting and SSL
- Backups and security checks
- Software updates
- Up to one hour of minor website edits each month
Domains, new pages and major changes are quoted separately. Website-only ownership transfers on full payment; clients retain their domain ownership.
Optional ongoing growth
Build your presence.
Then keep building on it.
A website, researched content, SEO and conversion improvements in one ongoing programme. For operators ready to invest consistently in relevant search visibility.
Ongoing growth
Growth Engine
£799/month
£0 upfront website build fee · Excluding VAT
- Up to 10 custom WordPress pages
- 52 researched SEO articles per year, normally weekly
- Ongoing SEO, local visibility and internal linking
- GA4, Search Console and enquiry tracking
- One agreed conversion improvement per month
- Managed hosting, maintenance and monthly reporting
12-month initial agreement. Initial fees total £9,588 excluding VAT.
For a more ambitious programme
Growth Plus
£1,199/month
£0 upfront website build fee · Excluding VAT
- Everything in Growth Engine, with enhanced scope
- 6 SEO articles monthly, equivalent to 72 per year
- Additional landing pages and conversion work
- Strategy calls and website page refreshes
- More extensive strategic support
- Scope of additional work agreed in your proposal
12-month initial agreement. Initial fees total £14,388 excluding VAT.
Both Growth plans include managed hosting, SSL, backups, security checks, software updates and up to one hour of minor website edits monthly.
Growth Plus’s article allowance replaces Growth Engine’s allowance. Both plans target launch within 14 working days after required materials, access and approvals. Website ownership transfers after all 12 months of initial fees are paid.
Included with the Growth plans
Useful extras.
Practical foundations.
Competitor opportunity report
We assess three relevant competitors and map search gaps worth pursuing.
Eligible-site migration
Support moving an eligible existing site and plan redirects for important pages.
One branded lead magnet
A useful downloadable guide or checklist connected to a simple enquiry form.
Weekly social captions
One ready-to-use LinkedIn or Facebook caption for each new weekly article.
Our weekly article delivery promise
If we miss a weekly article due to our own delay, we complete it and issue a £75 credit for that affected month. Client approvals and required materials must be provided on time.
SEO rankings, enquiry numbers, occupancy and revenue are not guaranteed. Additional marketing is scoped separately. Advertising spend is separate from management fees.
The useful details
Good questions.
Clear answers.
What does “£0 upfront website build fee” mean?
For Growth Engine and Growth Plus, the website build is included within the monthly programme. Both have a 12-month initial agreement. It is not a no-commitment offer. Ownership transfers after all initial 12-month fees have been paid.
Are the prices inclusive of VAT?
No. The advertised prices exclude VAT where applicable. We confirm the applicable tax and full payable amount in your proposal before payment.
Are domains and extra pages included?
Domains, additional pages and major development changes are quoted separately. We agree them before starting additional work.
Can we see examples before deciding?
Yes. The Website Express and Website Pro demos are fully browsable illustrative care-home websites. They show design quality and content structure rather than client results.
Can we buy online immediately?
Start with a package enquiry. We confirm your requirements, scope, timing and tax treatment before arranging payment. Your enquiry does not place an order or start an agreement.
Is paid advertising included in the Growth price?
No. Advertising management and spend require a separate tailored proposal unless expressly included in your signed scope.
Let’s make a better first impression
A clear next step.
For your next website.
Tell us about your care home. We’ll help you choose a clear, practical next step.